Welcome to Buyer Beacon

A new online marketplace that connects off-market sellers with on-market buyers

What is Buyer Beacon?

Buyer Beacon is an online marketplace developed by Hera Realty Group to connect on-market buyers with off-market sellers. Whether you're a buyer searching beyond the MLS, a seller looking for privacy, or an agent seeking to deliver more value to your clients, Buyer Beacon gives you a competitive edge in today’s real estate market.

How it works:
Buyers create a search profile detailing exactly what they’re looking for—location, price range, style, must-haves, etc. Once your profile is live, you'll gain access to office-exclusive and For Sale By Owner (FSBO) listings that match your criteria. These homes aren’t on Zillow, the MLS, or any public site—they’re only visible to buyers with a matching profile.

At the same time, sellers with off-market homes can view active buyer profiles and reach out if your search aligns with their property. Whether it’s an agent holding a private listing or a homeowner testing the waters, you’ll be seen by sellers who weren’t even on the market—until now.

Agents

Show Clients You Go Beyond the MLS.

Use Buyer Beacon to list your office exclusives online and post buyer search profiles. Broaden your value to both sides of the transaction by giving your clients access to more opportunities before they hit the open market.

Benefits:

  • Help buyers find hidden inventory

  • Promote your office exclusives privately

  • Demonstrate unmatched market access

  • Strengthen client trust and retention

Buyers

See What Others Can’t.

Buyer Beacon allows you to create a custom search profile detailing what you're looking for in a home. Once submitted, you'll gain access to off-market properties—including office exclusives and FSBOs—not available to the general public.

Benefits:

  • Discover private listings that match your criteria

  • Increase your chances in low-inventory markets

  • Get notified when a hidden home matches your profile

Sellers

Sell Privately, Without the Pressure.

Want to test the market without listing publicly? Buyer Beacon offers you a way to connect with active, qualified buyers without putting a sign in your yard. Protect your privacy while exploring serious selling opportunities.

Benefits:

  • No public listing required

  • Control who sees your home and when

  • Ideal for off-market or FSBO sellers

  • Match only with buyers seeking homes like yours

 FAQs

Buyers

  • Creating a profile gives you a way to broadcast that you are looking for a home so sellers can find you. Once you create your buyer beacon profile, you will also unlock access to any off-market properties that match your search- including office exclusives and FSBO’s - not available to the public.

  • Buyer profiles do not include any personal information and only display search criteria, like towns, type of home, and price range. Your name and contact information is always hidden and never visible on your profile.

  • Buyers that are using an agent will have their agent’s contact information posted on their search profile. This allows sellers to connect directly with their agent so all communicate can go through them as intended.

  • If you are a serious buyer without agent representation, you can still create a search profile to find matching homes. Sellers can send you a message that will be forwarded to your email, and the it is up to you to respond.

Agents

  • No. Any buyer search profiles that are added by an agent will have the agent clearly displayed as their representative. Anyone that is interested in contacting your buyer will have to go through you - as intended.

  • Office exclusive listings are not visible unless a buyer has a search profile that matches the listing. For example, anyone searching a specific area will not be able to see details of an office exclusive listing. However, a buyer looking for a 3+ bedroom in a certain area will be able to see any office exclusives that are 3+ bedrooms.

  • Buyer Beacon lets you send messages directly to the buyers through the platform which will be forwarded via email.

Sellers

  • Create a profile, select “Activate listing”, and you will be prompted with all of the information you will need to add for the online listing. Once completed, your home will be listed online as a For Sale By Owner (FSBO).

  • If you are using an agent to sell your home, your agent should be able to list your home through the agent portal. Or, you can list the home yourself and add your agent’s information to the listing so they are the main contact.

  • You can either do a general search and see what buyers match that same search criteria. Or, once you list your home, you will automatically see a list of buyers that have created a profile that matches your listing.